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Online advertising with Google Ads: how much and how to?

Innove is not a Google Ads certified company, we are not gurus or fortune teller, we are developers (our payoff is "we code. you grow."). We study and commit ourselves seriously but we are not interested in being recognised as pro with online tests and with the constraint to bring new customers every year and increase spending on the platform. We have chosen to use Google Ads because we like it and it is a "technical" tool that therefore suits us.