CPM Europe based in Amsterdam is part of the CPM group and includes a number of companies and agents throughout Europe. This project aims to make the corporate identity consistent on paper and online and to let manage all internet websites from a single platform.
What better way to capture people's attention during exhibitions or meetings and highlight the key strengths of the products?
The brand is well-known worldwide and therefore the corporate identity cannot be turned upside down. As a result we've used over the whole communication the diagonal metallic reflection of the logo and the institutional colours. For brand communication we use small images superimposed on a red background while for the product communication we turned to large images placed on a red base with a metal background.
The online identity is alike for all the companies of the group to not confuse customers and strengthen the brand.